Hauling Success:
Boosting Brand Engagement & Driving Leads for a Logistics Aggregator
Challenge
Our client, a leading logistics aggregator, simplifies shipping for online retailers by providing access to multiple courier partners through a single platform.
Despite offering a valuable service, the brand faced:
- Low awareness among retailers about the benefits of logistics aggregation.
- Limited engagement on social media, leading to weaker brand recall.
- Minimal organic traffic on the website, affecting lead generation.
Solutions
Strengthening Brand Recall
Built a strong brand identity with memorable and impactful taglines that connect with online retailers.
Social Media Strategy
To enhance brand recognition and engagement, we implemented a structured social media strategy
Value-Driven Blog Content
Crafted targeted blog content designed to inform, attract, and educate retailers effectively.
Results
+26%
Lead Conv. from blog-driven CTAs
+300%
Social Media engagement
-60%
Cost Per Lead