Cracking the Code:
Better Leads, Lower CPL for edtech company
Challenge
Edu was experiencing a high CPL, indicating inefficient spending, coupled with low-quality leads.
The challenge was not just about generating more leads, but generating better leads.
Solutions
Multi-Channel
Funnel Campaigns
Engaged potential students across platforms at every stage of their decision journey.
Enhancing Lead
Form Quality
A key focus was on improving the quality of leads captured through the forms.
Audience
Optimization
Refining the target audience was crucial for maximizing campaign effectiveness.
Results
+10%
Enhanced Engagement
+25%
Lead to Conversion ratio
-40%
Cost Per Lead
+358
More leads than Q3